{"id":492,"date":"2019-05-17T13:51:55","date_gmt":"2019-05-17T13:51:55","guid":{"rendered":"https:\/\/syta.org\/summit2020\/?page_id=492"},"modified":"2025-07-08T16:07:16","modified_gmt":"2025-07-08T16:07:16","slug":"education","status":"publish","type":"page","link":"https:\/\/syta.org\/conference2025\/education\/","title":{"rendered":"EDUCATION"},"content":{"rendered":"[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/syta.org\/conference2025\/wp-content\/uploads\/sites\/18\/2024\/10\/AC25-Headers-Education.png” title_text=”AC25-Headers-Education” _builder_version=”4.24.3″ global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”EDUCATION” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]

THOUGHT LEADER SESSIONS<\/strong><\/h3>\n

Thought Leader Sessions are one of the highlights of SYTA\u2019s Annual Conference. \u00a0These sessions will help you grow, learn and improve your business. With over 20 education sessions expected, there is something for everyone. All sessions are open to all attendees and each session qualifies for CSTP credit.<\/p>[\/et_pb_text][et_pb_divider _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_height=”100px” custom_margin=”-40px||-40px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”SATURDAY” _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” max_height=”300px” global_colors_info=”{}”]

SATURDAY<\/strong><\/span><\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Saturday, August 23 | 10:00 AM – 11:00 AM” _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”]

Saturday, August 23 | 10:00 AM – 11:00 AM<\/p>[\/et_pb_text][et_pb_text admin_label=”Exit Readiness: Build Enterprise Value, Gain Freedom, and Plan for the Future” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Exit Readiness: Build Enterprise Value, Gain Freedom, and Plan for the Future<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 211, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 211, 2nd floor<\/p>[\/et_pb_text][et_pb_text admin_label=”Speakers: Andrea Ross & Jovan Land” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speakers: Andrea Ross, Cultivate Advisors & Jovan Land, AdvantEdge Tours<\/em><\/p>[\/et_pb_text][et_pb_text admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-20px||||false|false” global_colors_info=”{}”]

Did you know that nearly 50% of all business exits are involuntary, often forced by dramatic external factors? Yet, 79% of business owners have no exit plan (Exit Planning Institute). Whether you\u2019re considering stepping back from the day-to-day or thinking about your long-term exit strategy, preparing your business now is key to future success.<\/p>\n

Join Andrea Ross, Senior Business Advisor from Cultivate Advisors, and Jovan Land, student researcher in travel business exits, as they discuss how to increase your business’s enterprise value, build a sustainable team, and transition smoothly\u2014on your terms.<\/p>[\/et_pb_text][et_pb_text admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-20px||||false|false” global_colors_info=”{}”]

Key Takeaways:<\/strong><\/span>
Understanding Enterprise Value \u2013 Why your business is your greatest asset and how to maximize its worth.
Stepping Back Without Losing Control \u2013 Strategies to replace yourself in daily operations and empower your team.
Building a Business That Works for You \u2013 Practical steps to improve your business health, profitability, and scalability.
Planning for an Exit\u2014Now or Later \u2013 Why exit readiness is a long-term strategy, not a last-minute decision.<\/p>\n

Why This Matters:<\/strong><\/span>
Many travel business owners find themselves caught in the day-to-day, putting out fires instead of focusing on long-term strategy. By building a business that thrives without you in every role, you can create more freedom, more profit, and a smoother transition\u2014whether you plan to exit in 1 year or 10.<\/p>\n

Who Should Attend?<\/strong><\/span><\/p>[\/et_pb_text][et_pb_text admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-20px||||false|false” global_colors_info=”{}”]

\u2022 Business owners looking to increase the value of their company
\u2022 Entrepreneurs wanting to step back from daily operations
\u2022 Anyone considering selling, transitioning, or restructuring their travel business in the future<\/p>\n

This session will provide actionable insights, expert advice, and real-world strategies to take control of your business\u2019s future.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-35px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Saturday, August 23 | 10:00 AM – 11:00 AM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Saturday, August 23 | 10:00 AM – 11:00 AM<\/p>[\/et_pb_text][et_pb_text admin_label=”Bill’s Big Beautiful Presentation” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Bill’s Big Beautiful Presentation<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 212, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 212, 2nd floor<\/p>[\/et_pb_text][et_pb_text admin_label=”Speaker: Bill Caldwell” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speaker: Bill Caldwell, Compass US Advisors, LLC<\/em><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

By the time of our Annual Conference, a new U.S. Tax Bill is expected to be approved.<\/p>\n

Join us to explore how the upcoming tax law changes could impact your business.<\/p>\n

Don\u2019t miss \u201cBill\u2019s Big Beautiful Presentation\u201d \u2013 an engaging and informative session that covers:<\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

\u2022 The key implications of the new tax legislation
\u2022 7 essential documents and plans everyone should have in place for their Next of Kin
\u2022 The critical importance of Business Continuity Planning, brought to life through a compelling real-life experience that underscores why every business needs a plan in place<\/p>\n

This is more than just a tax update \u2014 it\u2019s a must-attend session for anyone serious about protecting their business and legacy.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-35px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Saturday, August 23 | 11:15 AM – 12:15 PM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Saturday, August 23 | 11:15 AM – 12:15 PM<\/p>[\/et_pb_text][et_pb_text admin_label=”How the Law Impacts Student Travel” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

How the Law Impacts Student Travel<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 212, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 212, 2nd floor<\/p>[\/et_pb_text][et_pb_text admin_label=”Speaker: Jeff Ment, The Ment Law Group” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speaker: Jeff Ment, The Ment Law Group<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-35px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Saturday, August 23 | 11:15 AM – 12:15 PM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Saturday, August 23 | 11:15 AM – 12:15 PM<\/p>[\/et_pb_text][et_pb_text admin_label=”Peace Through Tourism: A Meaningful Strategy That Inspires Impact and Elevates Your Brand” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Peace Through Tourism: A Meaningful Strategy That Inspires Impact and Elevates Your Brand<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 211, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 211, 2nd floor<\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker: Norm Hull, Norm Hull Associates & Rip Hunter” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speaker: Norm Hull, Norm Hull Associates & Rip Hunter<\/em><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Peace Through Tourism isn\u2019t just a feel-good initiative\u2014it\u2019s a powerful, underutilized strategy for growth. We crafted this session for tour operators and suppliers who want to elevate their impact, increase their value, and provide a differentiating factor while making the world a better place.<\/p>\n

You will leave this session with a blueprint to incorporate peace-building principles into your business, create more profound travel experiences, and appeal to schools, educators, and parents seeking more than just sightseeing for their children. We will share how to differentiate your offerings with meaningful experiences that inspire young people to become global citizens\u2014and keep your brand top-of-mind and top-of-choice while making the world a more peaceful place.<\/p>\n

This is your opportunity to do well by doing good. Peace Through Tourism is a noble direction that pays off socially, culturally, and financially.” This session sponsored by the Responsible Travel Community.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Saturday, August 23 | 3:00 PM – 4:00 PM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Saturday, August 23 | 3:00 PM – 4:00 PM<\/p>[\/et_pb_text][et_pb_text admin_label=”Uniting DMOs and Tour Operators for Success” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Uniting DMOs and Tour Operators for Success<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 211, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 211, 2nd floor<\/p>[\/et_pb_text][et_pb_text admin_label=”Sponsored by Visit Montgomery” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Sponsored by Visit Montgomery<\/p>[\/et_pb_text][et_pb_text admin_label=”Speaker: Noelle Piche, Tourism Kingston” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speaker: Noelle Piche, Tourism Kingston<\/em><\/p>[\/et_pb_text][et_pb_text admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Noelle Piche, Travel Trade and Tourism Development Specialist for Tourism Kingston, along with a panel of DMO\u2019s and Tour Operators, will answer questions that will enhance the relationship between these two entities while outlining the resources and opportunities available from DMO\u2019s to Tour Operators in the travel planning process.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-35px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Saturday, August 23 | 3:00 PM – 4:00 PM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Saturday, August 23 | 3:00 PM – 4:00 PM<\/p>[\/et_pb_text][et_pb_text admin_label=”Mindful Muscle Method, %22Learn How To Move Again, Pain Free%22 – Seated Version” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Mindful Muscle Method, “Learn How To Move Again, Pain Free” – Seated Version<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 212, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 212, 2nd floor<\/p>[\/et_pb_text][et_pb_text admin_label=”Sponsored by Visit Williamsburg” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Sponsored by Visit Williamsburg<\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Tired of feeling stiff, sore, or achy after sitting for hours?<\/p>\n

Join expert Kinesiologist Karyn Hendricksen, MS\u2014bringing 25 years of experience\u2014for a strength and mobility program that\u2019s designed to increase strength and flexibility, reduce pain, and prevent injury. These gentle, science-based movements are ideal for anyone spending long hours at a desk or in front of a screen. Each session blends movement, breathwork, and meditation to relieve muscle pain, reduce stress, and invigorate your entire body. Whether you\u2019re just starting out or looking for a smarter, more holistic approach to fitness, you\u2019ll walk away feeling stronger, more mobile, and deeply renewed.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-35px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Saturday, August 23 | 4:15 PM – 5:15 PM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Saturday, August 23 | 4:15 PM – 5:15 PM<\/p>[\/et_pb_text][et_pb_text admin_label=”Traveling within Latin\/South America- Panel of SYTA Latin\/South American Members” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Traveling within Latin\/South America- Panel of SYTA Latin\/South American Members<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 212, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 212, 2nd floor<\/p>[\/et_pb_text][et_pb_text admin_label=”Sponsored by Visit Orlando” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Sponsored by Visit Orlando<\/p>[\/et_pb_text][et_pb_text admin_label=”Speaker: Dave Henley, Grand Classroom, Cristian Umaquinga, Pure! Travel Group , Paul Peralvo, Amazing Ecuador, Harry Alvarez, Offbeat Travel” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speaker: Dave Henley, Grand Classroom, Cristian Umaquinga, Pure! Travel Group , Paul Peralvo, Amazing Ecuador, Harry Alvarez, Offbeat Travel<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Saturday, August 23 | 4:15 PM – 5:15 PM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Saturday, August 23 | 4:15 PM – 5:15 PM<\/p>[\/et_pb_text][et_pb_text admin_label=”Variable and Dynamic Pricing Strategies for Tour Operators and Attractions” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Variable and Dynamic Pricing Strategies for Tour Operators and Attractions<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 212, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 212, 2nd floor<\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker: Sheeleigh Wylie, Empire State Building Observatory” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speaker: Sheeleigh Wylie, Empire State Building Observatory<\/em><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Join industry experts representing attractions and tour operators in a panel discussion, moderated by Sheelagh Wylie, to learn about variable and dynamic pricing and what you need to know to work successfully with your partners.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”SUNDAY” _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” global_colors_info=”{}”]

SUNDAY<\/strong><\/span><\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”Sunday, August 24 | 10:00 AM – 11:00 AM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Sunday, August 24 | 10:00 AM – 11:00 AM<\/p>[\/et_pb_text][et_pb_text admin_label=”Step into the world of healing scents and natural wellness!” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Step Into the World of Healing Scents and Natural Wellness!<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 212, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 212, 2nd floor<\/p>[\/et_pb_text][et_pb_text admin_label=”Sponsored by Visit Williamsburg” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Sponsored by Visit Williamsburg<\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker: Karyn Hendricksen, Karyn Elise Wellness” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speaker: Karyn Hendricksen, Karyn Elise Wellness<\/em><\/p>[\/et_pb_text][et_pb_text admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Join Aromatherapy Specialist Karyn Hendricksen, MS, for a hands-on, immersive experience exploring the powerful benefits of essential oils. In this feel-good class, you\u2019ll discover how these plant-based wonders can support your emotional balance, deeper sleep, immune health, stress relief, and more. You won\u2019t just learn\u2014you\u2019ll experience. Throughout the session, you\u2019ll get to smell, sample, and connect with a variety of essential oil blends designed to elevate your mood and wellbeing. Whether you’re brand new to aromatherapy or already a fan, you’ll leave feeling relaxed, uplifted, and inspired to bring these natural tools into your daily life.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Sunday, August 24 | 10:00 AM – 11:00 AM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Sunday, August 24 | 10:00 AM – 11:00 AM<\/p>[\/et_pb_text][et_pb_text admin_label=”Courageous Leadership: Trauma-Informed Strategies To Build Resilient Teams” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Courageous Leadership: Trauma-Informed Strategies To Build Resilient Teams<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 211, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 211, 2nd floor<\/p>[\/et_pb_text][et_pb_text admin_label=”Speaker: Dave Dennis, Cornerstone Safety Group” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speaker: Dave Dennis, Cornerstone Safety Group<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Sunday, August 24 | 11:15 AM – 12:15 PM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Sunday, August 24 | 11:15 AM – 12:15 PM<\/p>[\/et_pb_text][et_pb_text admin_label=”Traveling within Europe – Panel of European SYTA Members” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Traveling within Europe – Panel of European SYTA Members<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 212, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 212, 2nd floor<\/p>[\/et_pb_text][et_pb_text admin_label=”Sponsored by Visit Orlando” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Sponsored by Visit Orlando<\/p>[\/et_pb_text][et_pb_text admin_label=”Speaker: Dave Henley, Grand Classroom, Maeve McNeill, The Group Company, Maribel Iglesias, Grupo Lap, Adele Youngs, Tina von Sachs, Appina” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speaker: Dave Henley, Grand Classroom, Maeve McNeill, The Group Company, Maribel Iglesias, Grupo Lap, Adele Youngs, Tina von Sachs, Appina<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Sunday, August 24 | 11:15 AM – 12:15 PM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Sunday, August 24 | 11:15 AM – 12:15 PM<\/p>[\/et_pb_text][et_pb_text admin_label=”Inclusive Organizations: Evolving Training, Innovation, and Communication” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Inclusive Organizations: Evolving Training, Innovation, and Communication<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 211, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 211, 2nd floor<\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker: Roni Weiss, Travel Unity” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speaker: Roni Weiss, Travel Unity<\/em><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

As travel and tourism continues to redefine how it addresses inclusion and sustainability, organizations must evolve their approaches to internal training, product development, and communication.
In this session moderated by Roni Weiss of Travel Unity, you will learn from industry leaders who go beyond checklists and the obvious and discover how to
\u2022 embed values of belonging and representation into your operations
\u2022 refine training practices to build empathy and problem-solving skills for serving diverse clients
\u2022 shift from surface-level communications to compelling, authentic storytelling
Whether you\u2019re a destination marketer, tour operator, or other industry leader committed to inclusion, this session will help you understand how to align your workforce development, product offerings, and communications with the expectations of today\u2019s travelers and tomorrow\u2019s workforce.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#ededed” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Sunday, August 24 | 3:00 PM – 4:00 PM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Sunday, August 24 | 3:00 PM – 4:00 PM<\/p>[\/et_pb_text][et_pb_text admin_label=”From Narrative to Numbers: Turning Your Story into Enterprise Value” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

From Narrative to Numbers: Turning Your Story into Enterprise Value<\/span><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Location: Room 212, 2nd floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Location<\/strong>: Room 212, 2nd floor<\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker: Andrea Ross, Cultivate Advisors” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Speaker: Andrea Ross, Cultivate Advisors<\/em><\/p>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Description” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Join business advisor Andrea Ross<\/strong>\u00a0for an engaging, hands-on workshop designed to help you harness the power of storytelling for your brand while ensuring a strong return on investment.<\/p>\n

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In this session, you’ll learn how to craft a compelling brand narrative that sets you apart, resonates with your audience, and fuels business growth. But just having an amazing story isn’t enough, we’ll discuss practical strategies to make sure that your business is ready to manage the customers your story attracts and how to track that!<\/p>\n<\/div>\n

Through real-world examples, interactive exercises, and expert insights, you\u2019ll walk away with:<\/div>\n