{"id":3185,"date":"2023-06-12T19:52:53","date_gmt":"2023-06-12T19:52:53","guid":{"rendered":"https:\/\/syta.org\/communicationstoolkit\/?page_id=3185"},"modified":"2023-10-04T13:14:57","modified_gmt":"2023-10-04T13:14:57","slug":"brand-messaging","status":"publish","type":"page","link":"https:\/\/syta.org\/marketingtoolkit\/brand-messaging\/","title":{"rendered":"Brand Messaging"},"content":{"rendered":"[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.17.4″ background_enable_color=”off” background_enable_image=”off” width=”100%” global_colors_info=”{}”][et_pb_fullwidth_image src=”http:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/SYTAMicrosite-Headers-BrandMessaging.jpg” title_text=”SYTAMicrosite-Headers-BrandMessaging” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.4″ header_font=”|800|||||||” header_text_color=”#00315c” header_font_size=”54px” header_2_font=”|600|||||||” header_2_text_color=”#faa828″ header_2_font_size=”44px” custom_margin=”||-5px||false|false” global_colors_info=”{}”]

INTEGRATED VISION & MISSION<\/span><\/strong><\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ header_font=”|800|||||||” header_text_color=”#00315c” header_font_size=”54px” header_2_font=”|600|||||||” header_2_text_color=”#faa828″ header_2_font_size=”44px” global_colors_info=”{}”]

ACROSS SYTA BRANDS<\/span><\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ header_font=”|800|||||||” header_text_color=”#00315c” header_font_size=”54px” header_2_font=”|600|||||||” header_2_text_color=”#faa828″ header_2_font_size=”44px” global_colors_info=”{}”]

Click on the logos below to find messaging for each of the SYTA Brands. We encourage you to use these messages in your communications when describing why SYTA membership is a benefit to you and to clients who use SYTA members to plan student travel.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”SYTA” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/SYTA-Logo.png” title_text=”SYTA-Logo” url=”https:\/\/syta.org\/marketingtoolkit\/brand-syta\/” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font=”|800|||||||” header_font_size=”32px” global_colors_info=”{}”]

THE PREMIER PROFESSIONAL TRADE ASSOCIATION THAT PROMOTES STUDENT AND YOUTH TRAVEL WORLDWIDE.\u00a0<\/strong><\/span><\/h4>\n

Our Vision: <\/strong>To help students and youth gain greater understanding of the world through the experience of travel.<\/span><\/p>\n

 <\/p>\n

Our Mission:\u00a0<\/strong>SYTA is the premier association of businesses dedicated to providing life enhancing travel experiences to students and young people. We instill confidence in our travelers by establishing quality and safety standards for travel providers, and we empower our members through advocacy, education, training and networking opportunities.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#000000″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”SYF” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/SYF-Logo.png” title_text=”SYF Logo” url=”https:\/\/syta.org\/marketingtoolkit\/brand-syta-youth-foundation\/” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font=”|800|||||||” header_font_size=”32px” global_colors_info=”{}”]

SYTA’S PHILANTHROPIC ORGANIZATION.<\/strong><\/span><\/h4>\n

Our Vision: <\/strong>To provide young people access to travel experiences that spark curiosity, cultural awareness, and care for the world.<\/span><\/p>\n

Our Mission:\u00a0<\/strong>The SYTA Youth Foundation connects youth with the resources required for travel experiences that will inspire them to be confident, connected, and globally responsible citizens.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#000000″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”TEACH” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/TeachTravel-Logo-BO-1.png” title_text=”Teach&Travel Logo BO (1)” url=”https:\/\/syta.org\/marketingtoolkit\/brand-teachtravel\/” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font=”|800|||||||” header_font_size=”32px” global_colors_info=”{}”]

THE LEADING SOURCE FOR EDUCATORS WHO PLAN STUDENT TRAVEL.<\/strong><\/span><\/h4>\n

Our Vision: <\/strong>To enable educators to bring the experience of travel to students and young people.<\/span><\/p>\n

Our Mission:\u00a0<\/strong>Teach & Travel provides knowledge, resources and networking to help educators plan student travel safely, efficiently and professionally while promoting the benefit of using STYA member companies.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#000000″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”CSTS” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/CSTS-Logo.png” title_text=”CSTS Logo” url=”https:\/\/syta.org\/marketingtoolkit\/brand-travelsafety\/” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font=”|800|||||||” header_font_size=”32px” global_colors_info=”{}”]

THE AUTHORITY ON QUALITY AND SAFETY STANDARDS AND CERTIFICATION PROGRAMS FOR STUDENT TRAVEL PROVIDERS.\u00a0<\/strong><\/span><\/h4>\n

Our Vision: <\/strong>To create a culture of safety to instill confidence in our travelers.<\/span><\/p>\n

Our Mission: <\/strong>SYTA\u2019s Center for Student Travel Safety leads the industry in the enhancement and elevation of health and safety protocols and crisis readiness for student group travel experiences. We provide access to practical training, shared resources and best practices for our members and the student travel community.\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#000000″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Research” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/SYTA-Research-Logo.png” title_text=”SYTA-Research-Logo” url=”https:\/\/syta.org\/marketingtoolkit\/brand-travelresearch\/” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font=”|800|||||||” header_font_size=”32px” global_colors_info=”{}”]

THE DEFINITIVE SOURCE FOR UP-TO-DATE DATA AND INFORMATION ON THE STUDENT GROUP TRAVEL INDUSTRY.<\/strong><\/span><\/h4>\n

Our Vision: <\/strong>To be the global source for data that drives and informs the student travel industry.<\/span><\/p>\n

Our Mission:\u00a0<\/strong>SYTA conducts independent quantitative research to provide global evidence of the size, trends and importance of student travel, and measures the social impact of travel on students and youth. This information assists our members in achieving data driven strategies for building their businesses.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Research” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#000000″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_button button_url=”http:\/\/syta.runengine.com\/marketingtoolkit\/wp-content\/uploads\/sites\/14\/2023\/10\/SYTA-BrandVisionMissions-1.pdf” url_new_window=”on” button_text=”Download Now” button_alignment=”center” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#1b325e” button_use_icon=”off” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

INTEGRATED VISION & MISSIONACROSS SYTA BRANDSClick on the logos below to find messaging for each of the SYTA Brands. We encourage you to use these messages in your communications when […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3185","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/syta.org\/marketingtoolkit\/wp-json\/wp\/v2\/pages\/3185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syta.org\/marketingtoolkit\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/syta.org\/marketingtoolkit\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/syta.org\/marketingtoolkit\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/syta.org\/marketingtoolkit\/wp-json\/wp\/v2\/comments?post=3185"}],"version-history":[{"count":28,"href":"https:\/\/syta.org\/marketingtoolkit\/wp-json\/wp\/v2\/pages\/3185\/revisions"}],"predecessor-version":[{"id":4052,"href":"https:\/\/syta.org\/marketingtoolkit\/wp-json\/wp\/v2\/pages\/3185\/revisions\/4052"}],"wp:attachment":[{"href":"https:\/\/syta.org\/marketingtoolkit\/wp-json\/wp\/v2\/media?parent=3185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}