


{"id":3402,"date":"2023-06-28T00:06:46","date_gmt":"2023-06-28T00:06:46","guid":{"rendered":"https:\/\/syta.org\/communicationstoolkit\/?page_id=3402"},"modified":"2023-09-19T13:43:05","modified_gmt":"2023-09-19T13:43:05","slug":"key-messaging-2","status":"publish","type":"page","link":"https:\/\/syta.org\/marketingtoolkit\/key-messaging-2\/","title":{"rendered":"Key Messaging"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/SYTAMicrosite-Headers-KeyMessaging-1.jpg&#8221; title_text=&#8221;SYTAMicrosite-Headers-KeyMessaging (1)&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;SYTA&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_font_size=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3406 \" src=\"https:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/SYTA-Logo-1.png\" alt=\"\" width=\"207\" height=\"60\" \/><\/h1>\n<p>&nbsp;<\/p>\n<h1><strong>Key Messaging for SYTA<\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|800|||||||&#8221; custom_margin=&#8221;-20px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<div class=\"et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<ul>\n<li><span style=\"font-size: 14pt;\">SYTA is the non-profit, professional trade association that promotes student and youth travel worldwide. Our Members are companies that work with teachers and educators to provide safe educational travel for students.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">SYTA is acknowledged as the authority on student and youth travel. Its members are recognized for providing the highest quality and safest educational experiences for student and youth travelers. Membership in SYTA is essential for student travel professionals and provides a measurable return on investment of time and resources.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Travel is an education in itself for young people, giving them the opportunity to travel outside of one\u2019s own neighborhood, school, city or country, which can be a powerful educational experience both for the traveler and people whose lives are touched by the traveler.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">The experience of travel outside one\u2019s own immediate environment can expand a young person\u2019s understanding of people who differ from them and increase empathy for others.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\" data-contrast=\"auto\">SYTA is motivated by the potential of the \u201cmultiplier factor\u201d of positive change that travel can inspire in young people who travel, and all the generations they will affect in the future.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; admin_label=&#8221;Space&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_divider color=&#8221;#9e9e9e&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;SYF&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_font_size=&#8221;32px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3071 \" src=\"https:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/SYF-Logo.png\" alt=\"\" width=\"196\" height=\"38\" \/><\/h1>\n<p>&nbsp;<\/p>\n<h1><strong>Key Messaging for SYF<\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|800|||||||&#8221; custom_margin=&#8221;-20px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<div class=\"et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<ul>\n<li><span style=\"font-size: 14pt;\">The SYTA Youth Foundation is the 501(c)(3) philanthropic organization of the Student &amp; Youth Travel Association (SYTA).<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Together, we believe that student travel opens doors far beyond the walls of a classroom, and to that end, the Foundation connects youth with the resources required for travel experiences that will expand their knowledge of the world.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">To journey outside one\u2019s environment is an experience not every child has. The SYTA Youth Foundation provides the resources needed for children to experience the transformative effect of travel.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">SYTA\u2019s research shows that experiential travel \u2013 whether local, domestic or international \u2013 can produce impactful results to help young people increase self-confidence, independence and education about new and different cultures.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">The impact of travel gives young people the opportunity to write their own story. Travel helps students develop a better understanding of themselves and the world around them.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; admin_label=&#8221;Space&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_divider color=&#8221;#9e9e9e&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Teach&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_font_size=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]<h1><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3079 alignnone \" src=\"https:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/TeachTravel-Logo-BO-1.png\" alt=\"\" width=\"239\" height=\"48\" \/><\/h1>\n<p>&nbsp;<\/p>\n<h1><strong>Key Messaging for Teach &amp; Travel<\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|800|||||||&#8221; custom_margin=&#8221;-20px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<div class=\"et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<ul>\n<li><span style=\"font-size: 14pt;\">Teach &amp; Travel is the most comprehensive resource center for educators who plan, authorize and implement group student travel.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Teach &amp;Travel is dedicated to helping educators understand the issues, trends and insights into the social and educational benefits of student travel throughout the world.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">The Teach &amp; Travel website, TeachTravel.org, provides information and tools to make the process of organizing student trips easy, convenient and safe.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Teach &amp; Travel directs teachers to specialist student tour operators who help mitigate risk in travel planning.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Teach &amp; Travel is sponsored by Student Youth Travel Association ( SYTA), whose mission is to provide life enhancing travel experiences for students and establish quality and safety standards for travel providers.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; admin_label=&#8221;Space&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_divider color=&#8221;#9e9e9e&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;CSTS&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_font_size=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3073 \" src=\"https:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/CSTS-Logo.png\" alt=\"\" width=\"215\" height=\"88\" \/><\/h1>\n<p>&nbsp;<\/p>\n<h1><strong>Key Messaging for SYTA&#8217;s\u00a0Health &amp; Safety Commitment<\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|800|||||||&#8221; custom_margin=&#8221;-20px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<div class=\"et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<ul>\n<li><span style=\"font-size: 14pt;\">SYTA has a fundamental responsibility and commitment to provide the highest standards of safety for providers of student travel to ensure that every young traveler enjoys the safest travel experience possible<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">SYTA has created the Center for Student Travel Safety to establish global health and safety standards, create and administer certification programs in safety protocols for companies and individuals and provide educational resources for its members<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">SYTA\u2019s certification programs will provide confidence that its members\u2019 programs are insured, that the providers are vetted professionals and trained in thorough safety protocols.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; admin_label=&#8221;Space&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_divider color=&#8221;#9e9e9e&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Research&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_font_size=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3076 \" src=\"https:\/\/syta.org\/communicationstoolkit\/wp-content\/uploads\/sites\/14\/2023\/06\/SYTA-Research-Logo.png\" alt=\"\" width=\"201\" height=\"79\" \/><\/h1>\n<p>&nbsp;<\/p>\n<h1><strong>Key Messaging for SYTA\u00a0Student Travel Research<\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|800|||||||&#8221; custom_margin=&#8221;-20px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<div class=\"et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<ul>\n<li><span style=\"font-size: 14pt;\">SYTA is the definitive source for data and information on the size, performance and trends in the student group travel industry.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">The Student Travel Business Barometer is the only comprehensive quantitative study of year-on-year growth and forecast data for national and international tour operators who serve student and youth travelers<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Student &amp; Youth Travel Digest is the only report produced in the travel industry that provides quantitative evidence of the economic, social and educational impact of student and youth travel<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>&nbsp; Key Messaging for SYTA SYTA is the non-profit, professional trade association that promotes student and youth travel worldwide. 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