{"id":391,"date":"2019-05-13T22:51:06","date_gmt":"2019-05-13T22:51:06","guid":{"rendered":"https:\/\/syta.org\/summit2020\/?page_id=391"},"modified":"2026-03-12T17:20:04","modified_gmt":"2026-03-12T17:20:04","slug":"events","status":"publish","type":"page","link":"https:\/\/syta.org\/marketingtoolkit\/","title":{"rendered":"HOME"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; background_color=&#8221;#002e5f&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;YOUR MARKETING TOOLKIT FOR STUDENT GROUP TRAVEL SUCCESS!&#8221; content_max_width=&#8221;83%&#8221; content_max_width_tablet=&#8221;100%&#8221; content_max_width_phone=&#8221;100%&#8221; content_max_width_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|800|||||||&#8221; title_text_color=&#8221;#00315c&#8221; title_font_size=&#8221;50px&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;http:\/\/syta.org\/marketingtoolkit\/wp-content\/uploads\/sites\/2\/2023\/08\/Toolkit-Home-1.jpg&#8221; background_position=&#8221;center_right&#8221; width=&#8221;100%&#8221; height=&#8221;600px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;20%|30%|||false|false&#8221; custom_padding_tablet=&#8221;0%|0%|||false|false&#8221; custom_padding_phone=&#8221;|0%||0%|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; title_text_align_tablet=&#8221;&#8221; title_text_align_phone=&#8221;center&#8221; title_text_align_last_edited=&#8221;on|phone&#8221; title_font_size_tablet=&#8221;32px&#8221; title_font_size_phone=&#8221;23px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_text_shadow_style=&#8221;preset3&#8243; title_text_shadow_color=&#8221;#FFFFFF&#8221; border_width_bottom=&#8221;16px&#8221; border_color_bottom=&#8221;#002e5f&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Toolkit-Home&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#00315c&#8221; header_font_size=&#8221;50px&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#faa828&#8243; header_2_font_size=&#8221;40px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;50px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;40px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<h2 style=\"text-align: center;\">STUDENT &amp; YOUTH TRAVEL ASSOCIATION<\/h2>\n<h1 style=\"text-align: center;\">MARKETING TOOLKIT<\/h1>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\">This toolkit is <strong>designed for you<\/strong>. We hope that it will help you to understand and communicate the full scope of SYTA\u2019s benefits, messaging and marketing materials. Our primary goal is to give you tools that will assist you to market YOUR services to your clients and industry partners. The resources you will find in these pages are presented in <strong>user-friendly PDFs<\/strong> and formats as well as <strong>editable copy blocks<\/strong> for you to incorporate into your own marketing materials. Please let us know if there are better or easier ways for you to use these resources and we will do our best to accommodate your formats. Contact us at\u00a0<a href=\"mailto:info@syta.org\">info@syta.org<\/a>\u00a0with your suggestions, please!<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; background_color=&#8221;#002e5f&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#00315c&#8221; header_2_font=&#8221;|600|on||||||&#8221; header_2_text_color=&#8221;#faa828&#8243; header_2_font_size=&#8221;20px&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|60px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<h1>SYTA TODAY<\/h1>\n<h2>THE SOURCE FOR ALL THINGS STUDENT AND YOUTH TRAVEL<\/h2>\n<p>SYTA has grown from a small group of passionate and dedicated student tour operators and suppliers into an established authority and advocate for the international student travel industry. A key element of our Mission is to instill confidence in our travelers by establishing quality and safety standards for travel providers, and we empower our members through advocacy, education, training and networking.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/852393969?h=b0d35d8af3\" width=\"640\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"font-weight: 400; text-align: center;\"><span style=\"font-size: 14pt;\">As SYTA has grown, we have developed <strong>four additional distinct brands<\/strong> to widen our circle of service and influence in the student travel industry worldwide. The SYTA Youth Foundation (SYF) was created to serve as our <strong>philanthropic body<\/strong>. <em>Teach &amp; Travel<\/em> began as a magazine to inform educators about our services and has now grown to a community of, and a resource for more than 68,000<strong>\u00a0teachers and administrators who travel.<\/strong> SYTA Student Travel Research started with one survey in 2014 and now measures domestic and international industry growth on an annual basis. \u00a0Center for Student Travel Safety has become central to our association\u2019s <strong>Commitment to a Culture of Safety<\/strong> by establishing global standards and resources for student travel health and safety.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<h1 style=\"text-align: center;\"><span style=\"color: #1b325e;\"><strong><span style=\"font-size: 18pt;\">EXPLORE OUR BRANDS HERE<\/span><\/strong><\/span><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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