Education Session: Generative AI for Tourism Marketers

Location: Sugar Hill Room

Generative AI is revolutionizing the tourism industry, and marketers must adapt to stay ahead of the curve. Janette Roush, NYC Tourism’s EVP Marketing and global speaker on using these tools, cuts through the hype to provide a clear roadmap for practical implementation. We’ll explore ways you can use this technology today for creating campaign strategy and analyzing survey data. We’ll also address potential pitfalls and examine the near-term future of AI in tourism marketing. Leave empowered to start small, experiment strategically, and harness generative AI to shape your organization’s success.

Sponsored by Empire State Building Observatory. 

Speakers: Janette Roush with NYC Tourism + Conventions

For more information, click here.