Location: Chelsea Room, Executive Conference Center, Lower Level
As anyone who has lived through a crisis can tell you, you’ll never be completely ready when a crisis hits your firm or a tragedy affects your customers. It’s easy to be caught off guard when the media, government officials, law enforcement, first responders or your travelers start flooding your phone, email and social media channels! But you can guard against chaos by having your communications plan prepared in advance. In this session, we will review a crisis communications program framework that covers what you need to communicate to your stakeholders Before, During and After a crisis. The goal will be to arm you with Best Practices, provide you with a template for a plan and get you started on creating Key Messages, Holding Statements and tips for effective communications management in a crisis.
Speaker: Cathleen Johnson with CJ Tourism Consultants.
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