The schedule below is for general information purposes. For further details, please click on the event title.

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Registration

Location: Sheraton Times Square Hotel Lobby

Sightseeing Tours (Ticketed Event)

We cannot wait for you to enjoy some of the best experiences that the five boroughs have to offer. Click here for more information. 

Meet and Greet

Join your friends and colleagues at a fun Meet and Greet at Dave & Buster's, Times Square. Light food will be provided with a cash bar.  Wear your badge to join the party!Location: 234 W 42nd St 3rd Floor, New York, NY 10036Meet and Greet sponsored by Dave and Buster's. 

Evening on Broadway (Ticketed Event)

    SYTA’s Strategic Partners, Broadway Inbound and Group Sales Box Office at Broadway.com, are thrilled to invite all SYTA attendees to take in a Broadway Show while they are in town. Please review the FAQs for more information.Tickets are limited so register today! Registered attendees who register their non-industry guests with their registration, may attend the […]

Sightseeing Tours (Ticketed Event)

We cannot wait for you to enjoy some of the best experiences that the five boroughs have to offer. Click here for more information.    All Sightseeing tours will depart from Applebee's.

General Session: Presidential Welcome, CSTO & CSTP Graduation

Kick Off the SYTA Annual Conference in vibrant New York City with your President, Alex Urdaneta. Meet your Board of Directors, Board of Trustees, and the Conference Committee who will share tips for navigating the new conference schedule. Together we will recognize those who have earned their CSTP and CSTO.

Opening Night – Edge at Hudson Yards

You’ve never experienced New York like this before. Edge is the highest outdoor sky deck in the Western Hemisphere with a one-of-a-kind design, giving you 360-degree views you can’t get anywhere else. Look 100 stories down from the thrilling glass floor, lean out over the city on angled glass walls, and sip champagne in the […]

Wellness Lounge

  Sponsored by Visit Williamsburg.   Experience rejuvenation at our conference wellness room: greet the day with morning yoga sessions, unwind with chair massages available upon signup, and find tranquility in our serene meditation room—a haven for relaxation and focus. Elevate your conference experience with moments dedicated to your well-being.  See schedule below and sign […]

Morning Joe & Light Breakfast

Join us for coffee and a light breakfast before the General Session.Location: New York Ballroom

General Session and Welcome by NYC Tourism + Conventions

Location: New York BallroomSponsored By: Kennedy Space and Visitor's Complex José M. Hernández, a Mexican-American engineer and former NASA astronaut. He currently serves as a Regent of the University of California. Hernández was assigned to the crew of Space Shuttle mission STA-128 and also served as the chief of the Materials and Processes branch of Johnson […]

Barista Bar

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s authentic flavors as you network and gather with peers and colleagues during the event.

Tour Operator Lounge

Location: Empire Ballroom West.Sponsored by: Canada Tourism Partners & Fly My Group

Education Session: What Should I Do?

Location: Chelsea Room, Executive Conference Center, Lower LevelA Risk Management, Insurance and Travel Law Q & A Session Come hear about incidents which resulted in disputes, claims and lawsuits, and join the conversation about recent travel industry trends. What was the end result and what could have been done better? Join our interactive session, where […]

Education Session: Elevated Leadership for a Performance Culture

Location: Sugar Hill Room, Executive Conference Center, Lower LevelPerfect for business owners and managers running a team of 3 people or more, this session will explore why establishing a robust performance culture is paramount for organizational success. We will delve into the intricacies of creating an environment where attrition rates are low, and performance consistently […]

Branson’s Ice Cream Social

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting things Branson has to offer. Don't miss out on this sweet experience at the SYTA annual conference! Sponsored by Explore Branson. 

Education Session: Planning for Your Next of Kin

Location: Chelsea RoomNo one likes to think about the phases of life and how, in a time of uncertainty, your Next of Kin will handle urgent matters. This seminar, designed for everyone, makes the process of organizing your entire life, both physical and digital, simple. We will cover topics from organizing financial documents to the […]

Education Session: Generative AI for Tourism Marketers

Location: Sugar Hill RoomGenerative AI is revolutionizing the tourism industry, and marketers must adapt to stay ahead of the curve. Janette Roush, NYC Tourism’s EVP Marketing and global speaker on using these tools, cuts through the hype to provide a clear roadmap for practical implementation. We’ll explore ways you can use this technology today for […]

Tour Operator Lunch

Join us for lunch and an engaging discussion with Presidents and CEOs who share their diverse perspectives on how student travel creates globally-responsible citizens.   Attendees will gain insights from these organizations as they share how they are supporting student tour operators and their student travelers.Discussion Points may include:• Student Travel Trends & Emerging Markets• How […]

Branson’s Ice Cream Social

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting things Branson has to offer. Don't miss out on this sweet experience at the SYTA annual conference! Sponsored by Explore Branson. 

Barista Bar

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s authentic flavors as you network and gather with peers and colleagues during the event.

Education Session: Designing the Perfect Student Itinerary

Location: Chelsea Room, Executive Conference Center, Lower LevelNew (And Old) Rules for Tour Operators – Between teacher expectations, student attention spans, traffic, and crowds, it’s harder than ever to design a great student tour itinerary. Whether you’re new to itinerary creation or looking for a jolt of inspiration to bring back to your team, this […]

Education Session: International Travel

Location: Chelsea Room, Executive Conference Center, Lower LevelSYTA Research shows that Out-of-country travel is forecasted to grow 240% over last year. Many student tour operators rely on receptive operators to facilitate their groups while traveling abroad. Hear from a panel of international tour operators on how to partner with them and what is unique to […]

Education Session: Mastering the SYTA Marketing Toolkit

Location: Sugar Hill Room, Executive Conference Center, Lower LevelIf you are a harried, overwhelmed or under-resourced marketer for your organization, this session is for you! SYTA has developed an excellent resource to make your marketing job easier and it’s just a click away on SYTA.org. Join the developers and enthusiastic users of the SYTA Marketing […]