Location: Sheraton Times Square Hotel Lobby

Location: Sheraton Times Square Hotel Lobby

Location: Sheraton Times Square Hotel Lobby

We cannot wait for you to enjoy some of the best experiences that the five boroughs have to offer. Click here for more information. 

Join your friends and colleagues at a fun Meet and Greet at Dave & Buster's, Times Square. Light food will be provided with a cash bar.  Wear your badge to join the party!Location: 234 W 42nd St 3rd Floor, New York, NY 10036Meet and Greet sponsored by Dave and Buster's. 

    SYTA’s Strategic Partners, Broadway Inbound and Group Sales Box Office at Broadway.com, are thrilled to invite all SYTA attendees to take in a Broadway Show while they are in town. Please review the FAQs for more information.Tickets are limited so register today! Registered attendees who register their non-industry guests with their registration, may attend the […]

Location: Applebee's

We cannot wait for you to enjoy some of the best experiences that the five boroughs have to offer. Click here for more information.    All Sightseeing tours will depart from Applebee's.

Click here for more information. 

Kick Off the SYTA Annual Conference in vibrant New York City with your President, Alex Urdaneta. Meet your Board of Directors, Board of Trustees, and the Conference Committee who will share tips for navigating the new conference schedule. Together we will recognize those who have earned their CSTP and CSTO.

You’ve never experienced New York like this before. Edge is the highest outdoor sky deck in the Western Hemisphere with a one-of-a-kind design, giving you 360-degree views you can’t get anywhere else. Look 100 stories down from the thrilling glass floor, lean out over the city on angled glass walls, and sip champagne in the […]

  Sponsored by Visit Williamsburg.   Experience rejuvenation at our conference wellness room: greet the day with morning yoga sessions, unwind with chair massages available upon signup, and find tranquility in our serene meditation room—a haven for relaxation and focus. Elevate your conference experience with moments dedicated to your well-being.  See schedule below and sign […]

Join us for coffee and a light breakfast before the General Session.Location: New York Ballroom

Location: New York BallroomSponsored By: Kennedy Space and Visitor's Complex José M. Hernández, a Mexican-American engineer and former NASA astronaut. He currently serves as a Regent of the University of California. Hernández was assigned to the crew of Space Shuttle mission STA-128 and also served as the chief of the Materials and Processes branch of Johnson […]

Click here for more information. 

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s authentic flavors as you network and gather with peers and colleagues during the event.

Location: Empire Ballroom West.Sponsored by: Canada Tourism Partners & Fly My Group

Location: Empire Ballroom East

Location: Chelsea Room, Executive Conference Center, Lower LevelA Risk Management, Insurance and Travel Law Q & A Session Come hear about incidents which resulted in disputes, claims and lawsuits, and join the conversation about recent travel industry trends. What was the end result and what could have been done better? Join our interactive session, where […]

Location: Sugar Hill Room, Executive Conference Center, Lower LevelPerfect for business owners and managers running a team of 3 people or more, this session will explore why establishing a robust performance culture is paramount for organizational success. We will delve into the intricacies of creating an environment where attrition rates are low, and performance consistently […]

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting things Branson has to offer. Don't miss out on this sweet experience at the SYTA annual conference! Sponsored by Explore Branson. 

Location: Chelsea RoomNo one likes to think about the phases of life and how, in a time of uncertainty, your Next of Kin will handle urgent matters. This seminar, designed for everyone, makes the process of organizing your entire life, both physical and digital, simple. We will cover topics from organizing financial documents to the […]

Location: Sugar Hill RoomGenerative AI is revolutionizing the tourism industry, and marketers must adapt to stay ahead of the curve. Janette Roush, NYC Tourism’s EVP Marketing and global speaker on using these tools, cuts through the hype to provide a clear roadmap for practical implementation. We’ll explore ways you can use this technology today for […]

Location: SYTA Central

Join us for lunch and an engaging discussion with Presidents and CEOs who share their diverse perspectives on how student travel creates globally-responsible citizens.   Attendees will gain insights from these organizations as they share how they are supporting student tour operators and their student travelers.Discussion Points may include:• Student Travel Trends & Emerging Markets• How […]

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting things Branson has to offer. Don't miss out on this sweet experience at the SYTA annual conference! Sponsored by Explore Branson. 

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s authentic flavors as you network and gather with peers and colleagues during the event.

Location: Chelsea Room, Executive Conference Center, Lower LevelNew (And Old) Rules for Tour Operators – Between teacher expectations, student attention spans, traffic, and crowds, it’s harder than ever to design a great student tour itinerary. Whether you’re new to itinerary creation or looking for a jolt of inspiration to bring back to your team, this […]

Location: Sugar Hill Room, Executive Conference Center, Lower LevelSponsored by NASA Kennedy Space Center Visitors ComplexSpeaker: Jose HernandezFor more information, click here. 

Location: Connection Corner

Location: Chelsea Room, Executive Conference Center, Lower LevelSYTA Research shows that Out-of-country travel is forecasted to grow 240% over last year. Many student tour operators rely on receptive operators to facilitate their groups while traveling abroad. Hear from a panel of international tour operators on how to partner with them and what is unique to […]

Location: Sugar Hill Room, Executive Conference Center, Lower LevelIf you are a harried, overwhelmed or under-resourced marketer for your organization, this session is for you! SYTA has developed an excellent resource to make your marketing job easier and it’s just a click away on SYTA.org. Join the developers and enthusiastic users of the SYTA Marketing […]

Radio Park at Rockefeller Center, New York City, NYJoin us for a night of food, drink, and entertainment as the SYTA Youth Foundation celebrates 25 years of impacting young lives through travel! Indulge in conversations with old friends and forge new connections, united by a shared passion for creating positive change.  Let’s come together to […]

Location: SUMMIT One Vanderbilt. 45 East 42nd StreetThe Afterglow is closed*. If you have not received a confirmation of your RSVP from SUMMIT, unfortunately, no more guests can be accommodated. We apologize for the inconvenience. Please note, doors will close at 11:00 PM; attending guests must arrive by this time in order to be admitted. Reflect on […]

Join us for an unforgettable morning at the iconic Empire State Building Observatory!Experience a breathtaking sunrise with our Sunrise Breakfast and Run, Walk, Slumber (RWS) event, presented in collaboration with the Empire State Building Observatory, Starbucks Reserve®, and Big Bus New York.Whether you prefer running, walking, or relaxing on a bus ride, this event promises […]

  Sponsored by Visit Williamsburg.   Experience rejuvenation at our conference wellness room: greet the day with morning yoga sessions, unwind with chair massages available upon signup, and find tranquility in our serene meditation room—a haven for relaxation and focus. Elevate your conference experience with moments dedicated to your well-being. See schedule below and sign […]

Location: Sheraton Times Square Hotel Lobby Sponsored by: Smoky Mountain Partners, Northern Virginia Tourism Partners, Pigeon Forge Department of Tourism

Location: Connection Corner

Travel Talk 1: Northern Virginia Tourism PartnersTravel Talk 2: Smoky Mountain PartnersTravel Talk 3: Smoky Mountain PartnersTravel Talk 4: Pigeon Forge Department of Tourism

Click here for more information. 

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s authentic flavors as you network and gather with peers and colleagues during the event.

Sponsored by: Canada Tourism Partners & Fly My Group. Location: Empire Ballroom West

Location: Sugar Hill Room, Executive Conference Center, Lower LevelHow to effectively work with DMOs and tour operators.Speakers: Noelle Piche from Tourism Kingston will be the moderator. Panelists will be announced mid-JulyFor more information, click here. 

Location: Chelsea Room, Executive Conference Center, Lower LevelAs anyone who has lived through a crisis can tell you, you’ll never be completely ready when a crisis hits your firm or a tragedy affects your customers. It’s easy to be caught off guard when the media, government officials, law enforcement, first responders or your travelers start […]

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting things Branson has to offer. Don't miss out on this sweet experience at the SYTA annual conference! Sponsored by Explore Branson. 

Location: Bowery Room, Executive Conference Center, Lower LevelSpeaker: Andrea RossFor more information, click here. 

Location: Chelsea Room, Executive Conference Center, Lower LevelRoni Weiss of Travel Unity, a 501 (c)(3) non-profit that has curated DEI standards for Travel & Tourism, and Harry Alvarez of Offbeat Travel will facilitate a workshop where participants will be invited to create their own roadmap for applied DEI, including how to appeal to travelers of […]

Location: Sugar Hill Room, Executive Conference Center, Lower LevelUtilizing Crisis Simulations to Understand Roles and Responsibilities When Disasters Occur – Once your organization has developed a Crisis Response Plan and your team members have been trained in order to understand the role each of them play in a crisis response, it is important to practice […]

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting things Branson has to offer. Don't miss out on this sweet experience at the SYTA annual conference! Sponsored by Explore Branson. 

Location: Connection Corner

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s authentic flavors as you network and gather with peers and colleagues during the event.

Location: Chelsea Room, Executive Conference Center, Lower LevelExplore the customer journey and think through your role in it. This is perfect for team members in marketing, sales, and operations.Speaker: Andrea Ross with Cultivate AdvisorsFor more information, click here. 

Location: Sugar Hill Room, Executive Conference Center, Lower LevelSponsored by Visit AnchorageSpeakers: Greg Takehara and Ken FrohlingFor more information, click here. 

Location: Sugar Hill Room, Executive Conference Center, Lower LevelThe student/youth audience makes up for one-fourth of the entire travel market – and yet research and attention on this segment is lacking. The vibrant youth audience is ready and able to travel but is seeking out experiences that meet their very specific set of values – […]

Location: Chelsea Room, Executive Conference Center, Lower LevelCome learn about how the SYTA Youth Foundation has inspired and impacted youth by providing travel experiences and learn how you can support the Foundation!Speaker: Allison French, SYF Chair and members of the Board of TrusteesFor more information, click here. 

Location: Minskoff Theatre

           Join us for a SYTA Annual Conference exclusive performance of THE LION KING on Broadway! This private performance at the Minskoff Theater is for all Conference attendees. Additional details will come closer to the conference. Sponsored by: Disney on Broadway and Disney Imagination CampusLocation: Minskoff Theatre    

SYTA is stepping into the spotlight! Madame Tussauds is hosting an extraordinary evening, where fantasy and reality collide in the most spectacular way. Whether you choose to sip on drinks with A-list celebrities or share a bite to eat with your favorite sports hero, this private SYTA experience promises to be nothing short of extraordinary.Food […]