Abby Holbrook

Holbrook Tours

Growing up in the student travel industry gave me a firsthand understanding of the impact educational travel can have on students, educators, and communities. As a third-generation leader at Holbrook Field Trips, I have had the opportunity to work in nearly every aspect of the business, from operations and tour directing to leadership, sales, and financial planning.

That experience has shaped both my passion for this industry and my belief in the importance of continuing to evolve it for future generations. I care deeply about making student travel more accessible, strengthening relationships between operators and suppliers, and continuing to innovate in ways that help move our industry forward.

Through my involvement with the SYTA Summit Committee, SYF Auction Committee, and broader association engagement, I have seen firsthand the incredible strength of this community. I would be honored to bring a collaborative and forward-thinking perspective to the SYTA Board.

Watch as Active Candidate Abby Holbrook answers the question “What would you bring to the Board that the SYTA members can’t go without?”