The Adventure Travel Trade Association (ATTA) has released its 2025 Adventure Travel Trends & Insights report, offering vital insights into traveler behavior, business performance, sustainability efforts, and market trends in the global adventure travel industry. The report draws on data collected in early 2025 from tour operators, based on their operations and sales during the 2024 calendar year.
Now in its 18th year, the annual Adventure Travel Trends & Insights (formerly known as Snapshot) report continues to be a key industry benchmark, helping operators, destinations, and media professionals better understand the pulse of the adventure travel sector. Data was gathered between February 19 and April 16, 2025, through a multilingual survey available in English, Spanish, Portuguese, French, Italian, and German.
Read the full report and insights on ATTA’s website.
Press release excerpt courtesy of The Adventure Travel Trade Association (ATTA).
Photo courtesy of © ATTA / Cédric Jean-Baptiste.
Article by Heather Kelly, Director of Research & Knowledge, Adventure Travel Trade Association (ATTA).