The US and Canadian travel groups/associations, including SYTA, stand together against policies hurting tourism. This collective support has earned quite a bit of media coverage. Below you will find a list of articles and resources covering the subject.
Media Coverage:
- TravelPulse Canada: https://www.travelpulse.ca/news/impacting-travel/north-american-travel-associations-form-coalition-to-support-us-canada-tourism
- Nation Talk: https://nationtalk.ca/story/joint-statement-the-future-of-travel-in-north-america
- PAX: https://www.paxnews.com/news/buzz/travel-associations-form-coalition-promote-cross-border-tourism
- Travel Weekly: https://www.travelweekly.com/Travel-News/Tour-Operators/US-Canada-coalition-tourism-groups
- Travel Market Report: https://www.travelmarketreport.com/news/articles/ustoa-trade-associations-coalition-us-canada-tourism-beyond-borders
- Travel and Tour World:
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- https://www.travelandtourworld.com/news/article/united-states-and-canada-forge-stronger-tourism-ties-with-new-beyond-borders-coalition-amid-economic-uncertainty-and-travel-challenges-this-is-the-latest-news/
- https://www.travelandtourworld.com/news/article/how-a-bold-new-coalition-is-set-to-revolutionize-us-canada-tourism-relations-and-drive-cross-border-travel-forward/
- https://www.travelandtourworld.com/news/article/how-ustoa-beyond-borders-tourism-coalition-and-partners-tackle-this-new-global-trade-war-as-us-canada-travel-challenges-boosting-north-american-market/
- https://www.travelandtourworld.com/news/article/how-a-bold-new-coalition-is-set-to-revolutionize-us-canada-tourism-relations-and-drive-cross-border-travel-forward/
- https://www.travelandtourworld.com/news/article/how-a-bold-new-coalition-is-set-to-revolutionize-us-canada-tourism-relations-and-drive-cross-border-travel-forward/
- https://www.travelandtourworld.co.za/nuus/artikel/how-a-bold-new-coalition-is-set-to-revolutionize-us-canada-tourism-relations-and-drive-cross-border-travel-forward/
- https://www.travelandtourworld.es/noticias/art%C3%ADculo/C%C3%B3mo-la-coalici%C3%B3n-de-turismo-UTO-Beyond-Borders-y-sus-socios-abordan-esta-nueva-guerra-comercial-global-mientras-los-desaf%C3%ADos-de-viajes-entre-EE.-UU.-y-Canad%C3%A1-impulsan-el-mercado-norteamericano./
- Insider Travel Report: https://www.insidertravelreport.com/a-new-travel-coalition-calls-for-end-to-declining-us-canada-relations/
- Open Jaw: https://openjaw.com/newsroom/tourism/2025/04/17/canada-us-form-travel-coalition-against-tourism-harming-policies/
- The Pinnacle Gazette: https://evrimagaci.org/tpg/north-american-tourism-faces-crisis-amid-trade-wars-327266