The schedule below is for general information purposes. For further details, please click on the event title.

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Registration

Location: Sheraton Times Square Hotel Lobby

Sightseeing Tours (Ticketed Event)

We cannot wait for you to enjoy some of the best experiences that the five boroughs have to offer. Click here for more information. 

Meet and Greet

Join your friends and colleagues at a fun Meet and Greet at Dave & Buster's, Times Square. Light food will be provided with a cash bar.  Wear your badge to […]

Evening on Broadway (Ticketed Event)

    SYTA’s Strategic Partners, Broadway Inbound and Group Sales Box Office at Broadway.com, are thrilled to invite all SYTA attendees to take in a Broadway Show while they are in […]

Sightseeing Tours (Ticketed Event)

We cannot wait for you to enjoy some of the best experiences that the five boroughs have to offer. Click here for more information.    All Sightseeing tours will depart […]

Opening Night – Edge at Hudson Yards

You’ve never experienced New York like this before. Edge is the highest outdoor sky deck in the Western Hemisphere with a one-of-a-kind design, giving you 360-degree views you can’t get […]

Wellness Lounge

  Sponsored by Visit Williamsburg.   Experience rejuvenation at our conference wellness room: greet the day with morning yoga sessions, unwind with chair massages available upon signup, and find tranquility […]

Morning Joe & Light Breakfast

Join us for coffee and a light breakfast before the General Session.Location: New York Ballroom

General Session and Welcome by NYC Tourism + Conventions

Location: New York BallroomSponsored By: Kennedy Space and Visitor's Complex José M. Hernández, a Mexican-American engineer and former NASA astronaut. He currently serves as a Regent of the University of California. […]

Barista Bar

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s […]

Tour Operator Lounge

Location: Empire Ballroom West.Sponsored by: Canada Tourism Partners & Fly My Group

Education Session: What Should I Do?

Location: Chelsea Room, Executive Conference Center, Lower LevelA Risk Management, Insurance and Travel Law Q & A Session Come hear about incidents which resulted in disputes, claims and lawsuits, and […]

Branson’s Ice Cream Social

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting […]

Education Session: Planning for Your Next of Kin

Location: Chelsea RoomNo one likes to think about the phases of life and how, in a time of uncertainty, your Next of Kin will handle urgent matters. This seminar, designed […]

Education Session: Generative AI for Tourism Marketers

Location: Sugar Hill RoomGenerative AI is revolutionizing the tourism industry, and marketers must adapt to stay ahead of the curve. Janette Roush, NYC Tourism’s EVP Marketing and global speaker on […]

Tour Operator Lunch

Join us for lunch and an engaging discussion with Presidents and CEOs who share their diverse perspectives on how student travel creates globally-responsible citizens.   Attendees will gain insights from these […]

Branson’s Ice Cream Social

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting […]

Barista Bar

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s […]

Education Session: Designing the Perfect Student Itinerary

Location: Chelsea Room, Executive Conference Center, Lower LevelNew (And Old) Rules for Tour Operators – Between teacher expectations, student attention spans, traffic, and crowds, it’s harder than ever to design […]

Education Session: International Travel

Location: Chelsea Room, Executive Conference Center, Lower LevelSYTA Research shows that Out-of-country travel is forecasted to grow 240% over last year. Many student tour operators rely on receptive operators to […]

Education Session: Mastering the SYTA Marketing Toolkit

Location: Sugar Hill Room, Executive Conference Center, Lower LevelIf you are a harried, overwhelmed or under-resourced marketer for your organization, this session is for you! SYTA has developed an excellent […]

Afterglow at SUMMIT One Vanderbilt

Location: SUMMIT One Vanderbilt. 45 East 42nd StreetThe Afterglow is closed*. If you have not received a confirmation of your RSVP from SUMMIT, unfortunately, no more guests can be accommodated. […]

Wellness Lounge

  Sponsored by Visit Williamsburg.   Experience rejuvenation at our conference wellness room: greet the day with morning yoga sessions, unwind with chair massages available upon signup, and find tranquility […]

Tour Operator Continental Breakfast

Location: Sheraton Times Square Hotel Lobby Sponsored by: Smoky Mountain Partners, Northern Virginia Tourism Partners, Pigeon Forge Department of Tourism

Tour Operator Travel Talks

Travel Talk 1: Northern Virginia Tourism PartnersTravel Talk 2: Smoky Mountain PartnersTravel Talk 3: Smoky Mountain PartnersTravel Talk 4: Pigeon Forge Department of Tourism

Barista Bar

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s […]

Tour Operator Lounge

Sponsored by: Canada Tourism Partners & Fly My Group. Location: Empire Ballroom West

Education Session: Bridging the Gap

Location: Sugar Hill Room, Executive Conference Center, Lower LevelHow to effectively work with DMOs and tour operators.Speakers: Noelle Piche from Tourism Kingston will be the moderator. Panelists will be announced […]

Branson’s Ice Cream Social

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting […]

Education Session: Applied DEIA Workshop

Location: Chelsea Room, Executive Conference Center, Lower LevelRoni Weiss of Travel Unity, a 501 (c)(3) non-profit that has curated DEI standards for Travel & Tourism, and Harry Alvarez of Offbeat […]

Education Session: Preparing for the Worst

Location: Sugar Hill Room, Executive Conference Center, Lower LevelUtilizing Crisis Simulations to Understand Roles and Responsibilities When Disasters Occur – Once your organization has developed a Crisis Response Plan and […]

Branson’s Ice Cream Social

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting […]

Barista Bar

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s […]

Education Session: Customer Journey for the Team

Location: Chelsea Room, Executive Conference Center, Lower LevelExplore the customer journey and think through your role in it. This is perfect for team members in marketing, sales, and operations.Speaker: Andrea […]

Education Session: SYTA Youth Foundation

Location: Chelsea Room, Executive Conference Center, Lower LevelCome learn about how the SYTA Youth Foundation has inspired and impacted youth by providing travel experiences and learn how you can support […]

Lion King Performance: THE LION KING on Broadway

           Join us for a SYTA Annual Conference exclusive performance of THE LION KING on Broadway! This private performance at the Minskoff Theater is for all Conference […]

After Show Reception: at Madame Tussauds

SYTA is stepping into the spotlight! Madame Tussauds is hosting an extraordinary evening, where fantasy and reality collide in the most spectacular way. Whether you choose to sip on drinks […]

Wellness Lounge

  Sponsored by Visit Williamsburg.   Experience rejuvenation at our conference wellness room: greet the day with morning yoga sessions, unwind with chair massages available upon signup, and find tranquility […]

General Session: Presidential Speeches/Visit Savannah

Sponsored By: Universal Destinations & Experiences - Kellie McIntyre is a traveler, speaker, and author of THE PASSPORT PROJECT. Her quest for culture and adventure has taken her to 50 […]

Barista Bar

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s […]

Education Session: De-Escalation Training

Location: Chelsea Room, Executive Conference Center, Lower LevelKill them with kindness, right? Well, no, not exactly. How do you feel when an upset guest, client, or employee approaches you? Panic […]

Branson’s Ice Cream Social

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting […]

Education Session: Beyond the Brochure

Location: Chelsea Room, Executive Conference Center, Lower LevelMuseums and monuments are boring! Teens don’t want to see things; they want to do things. From attending Gladiator School in Rome to […]

Lunch

Branson’s Ice Cream Social

Join us for the Branson Ice Cream Social! Get the scoop on Branson at our delightful ice cream cart. Enjoy delicious treats while learning about all the fun and exciting […]

Barista Bar

Discover Puerto Rico is proud to sponsor SYTA’s coffee break. Puerto Rico’s coffee is in itself a unique tradition, and you will be able to savor one of the Island’s […]

Closing Event at MoMA

    The Museum of Modern Art is one of the most visited museums in the world. For SYTA’s closing night event, MoMA will open its doors for an exclusive […]