General Session: All Attendee Luncheon

Speaker: Sheri Jacobs

In the fast-paced world of student and youth travel, loyalty is more than repeat business, it’s a community of believers who choose you or refer business time and again. In this dynamic keynote, Sheri Jacobs reveals how all representatives from the global market can create unforgettable moments that turn customers, teachers, parents and other influencers into lifelong Ride-or-Die supporters. Packed with real stories and insights, this session will leave you inspired and ready to act.

Audience Takeaways:

1. 1. Learn why unforgettable marketing doesn’t require a big budget, just a bold moment of connection.
   2. Understand why your most loyal fans are the future of growth in the student travel industry.
   3. Find out how to recognize your biggest cheerleaders and what to do to keep them talking about you.
   4. Uncover the “Ride-or-Die Rule” that helps travel brands become legendary in the eyes of their customers.
   5. Learn more strategies by attending Sheri’s workshop from 3:00pm-4:00pm.