Schedule

2025 SYTA Annual Conference Schedule at a Glance

Schedule below is updated as of 6/30/2025 and is subject to change.

 

Thursday, August 21

7:30 AM – 6:00 PM

Registration

Sponsored by Merlin Entertainments

Hall D Foyer, 1st Floor

8:00 AM – 8:00 PM

All Day

Expo/Decorator Set Up

Hall D

All Day

Attendees Arrivals

Friday, August 22

7:30 AM – 6:00 PM

Registration

Sponsored by Merlin Entertainments

Hall D Foyer, 1st Floor

7:30 AM – 2:30 PM

Westin Golf Course

8:00 AM

Sightseeing Tour Registration

Jewel Box, 1st Floor

10:00 AM – 4:00 PM

Savannah Sightseeing Tours

Offsite

12:00 PM – 2:00 PM

Exhibitor Set Up

Hall D

4:00 PM – 7:00 PM

Showcase Floor Open

Hall D

4:00 PM – 6:00 PM

SYTA Youth Foundation Auction

Hall D

4:00 PM – 7:00 PM

Hall D

4:00 PM – 7:00 PM

Hall D

4:00 PM – 7:00 PM

Hall D

4:00 PM – 7:00 PM

Tech Lab

Sponsored by GroupCollect

Hall D

4:00 PM – 7:00 PM

Charging Station & Lounge

Sponsored by Richmond Region Tourism

Hall D

4:00 PM – 7:00 PM

Hall D

5:00 PM – 6:00 PM

Volunteer Orientation

Sponsored by Visit Savannah

SYTA Central (drop in)

5:00 PM – 6:00 PM

New Attendee Get Together & Orientation

Sponsored by Visit Savannah

Room 110, 1st floor

5:30 PM – 6:30 PM

International Reception (by invitation only)

Sponsored by Visit Orlando

Room 113, 1st floor

5:30 PM – 6:30 PM

CSTP/CSTO Reception (by invitation only)

Sponsored by the Empire State Building Observatory

Room 112, 1st floor

6:30 PM – 7:30 PM

SYTA Youth Foundation Patron Reception (by invitation only)

Sponsored by Golden Corral

Governors Ballroom Foyer, 3rd floor

7:00 PM – 10:00 PM

Saturday, August 23

7:30 AM – 6:00 PM

Registration

Sponsored by Merlin Entertainments

Hall D Foyer, 1st Floor

8:00 AM – 9:30 AM

Governor’s Ballroom, 3rd floor

7:30 AM – 6:00 PM

Registration

Sponsored by Merlin Entertainments

Hall D​

9:30 AM – 5:30 PM

Showcase Floor Open

Hall D​

9:30 AM – 5:30 PM

Hall D​

9:30 AM – 5:30 PM

Hall D​

9:30 AM – 5:30 PM

SYTA Youth Foundation Auction

Hall D​

9:30 AM – 5:30 PM

Headshot Lounge

(Photos taken 9:30 AM – 12:15 PM and 3:00 PM – 5:30 PM)

Sponsored by AFC Travel

Hall D

9:30 AM – 5:30 PM

Hall D​

9:30 AM – 5:30 PM

Branson Picnic Ice Cream Booth (ice cream served 10:00 AM – 12:30 PM and 2:00 PM – 5:30 PM)

Sponsored by Explore Branson

Hall D​

9:30 AM – 5:30 PM

Hall D

9:30 AM – 5:30 PM

Tech Lab

Sponsored by GroupCollect

Hall D

9:30 AM – 5:30 PM

Charging Station & Lounge

Sponsored by Richmond Region Tourism

Hall D

9:30 AM – 5:30 PM

Wellness Lounge

(Massages available 9:30 AM – 12:15 PM and 3:00 PM – 5:30 PM)

Sponsored by Visit Williamsburg

Hall D

10:00 AM – 12:00 PM

Puppy Park

Sponsored by The Edge

Hall D​

10:00 AM – 4:00 PM

​Room 208/209, 2nd floor

10:00 AM – 12:12 PM

Business Appointment Session I

Hall D​

10:00 AM – 11:00 AM

Thought Leader Session: Bill’s Big Beautiful Presentation

Room 212, 2nd floor

10:00 AM – 11:00 AM

Thought Leader Session: Exit Readiness: Build Enterprise Value, Gain Freedom, and Plan for the Future

Room 211, 2nd floor

11:15 AM – 12:15 PM

Thought Leader Session: How the Law Impacts Student Travel

Room 212, 2nd floor

11:15 AM – 12:15 PM

Thought Leader Session: Peace Through Tourism

Room 211, 2nd floor

12:30 PM – 2:30 PM

Governor’s Ballroom

3:00 PM – 5:00 PM

Puppy Park

Sponsored by The Edge

Hall D​

3:00 PM – 5:12 PM

Business Appointment Session II

Hall D

3:30 PM – 4:00 PM

Afternoon Break (Suppliers)

Hall D

3:00 PM – 4:00 PM

Thought Leader Session: Uniting DMOs and Tour Operators for Success

Sponsored by Visit Montgomery

Room 211, 2nd floor

3:00 PM – 4:00 PM

Thought Leader Session: Mindful Muscle Method, “Learn How To Move Again, Pain Free” – Seated Version

Sponsored by Visit Williamsburg

Room 212, 2nd floor

4:15 PM – 5:15 PM

Thought Leader Session: Traveling within Latin/South America- Panel of SYTA Latin/South American Members

Room 211, 2nd floor

4:15 PM – 5:15 PM

Thought Leader Session: Variable and Dynamic Pricing Strategies for Tour Operators and Attractions

Room 212, 2nd floor

7:00 PM – 10:00 PM

Sunday, August 24

7:30 AM – 6:00 PM

Registration

Sponsored by Merlin Entertainments

Hall D Foyer, 1st Floor

8:00 AM – 8:45 AM

Breakfast (Tour Operators)

Sponsored by Visit Anchorage, Alabama Tourism Department and Polynesian Adventure

Room 208/209, 2nd floor

8:45 AM – 9:30 AM

Travel Talk: Visit Anchorage

Sponsored by Visit Anchorage

Room 212, 2nd floor

8:45 AM – 9:30 AM

Room 211, 2nd floor

8:45 AM – 9:30 AM

Travel Talk: Polynesian Adventure: Your Hawaii Connection

Sponsored by Polynesian Adventure

Room 210, 2nd floor

8:00 AM – 9:30 AM

Governor’s Ballroom, 3rd floor

9:30 AM – 5:30 PM

Showcase Floor Open

Hall D

9:30 AM – 5:30 PM

Hall D

9:30 AM – 5:30 PM

Hall D

9:30 AM – 5:30 PM

SYTA Youth Foundation Lounge

Hall D

9:30 AM – 5:30 PM

Headshot Lounge

(Photos taken 9:30 AM – 12:15 PM and 3:00 PM – 5:30 PM)

Sponsored by AFC Travel

Hall D

9:30 AM – 5:30 PM

Hall D

9:30 AM – 5:30 PM

Branson Picnic Ice Cream Booth (ice cream served 10:00 AM – 12:30 PM and 2:00 PM – 5:30 PM)

Sponsored by Explore Branson

Hall D

9:30 AM – 5:30 PM

Hall D

9:30 AM – 5:30 PM

Tech Lab

Sponsored by GroupCollect

Hall D

9:30 AM – 5:30 PM

Charging Station & Lounge

Sponsored by Richmond Region Tourism

Hall D

9:30 AM – 5:30 PM

Wellness Lounge

(Massages available 9:30 AM – 12:15 PM and 3:00 PM – 5:30 PM)

Sponsored by Visit Williamsburg

Hall D

10:00 AM – 12:00 PM

Puppy Park

Sponsored by The Edge

Hall D

10:00 AM – 1:00 PM

Room 109/110, 1st floor

10:00 AM – 12:12 PM

Business Appointment Session III

Hall D

10:00 AM – 11:00 AM

Thought Leader Session: Step Into the World of Healing Scents and Natural Wellness!

Sponsored by Visit Williamsburg

Room 211, 2nd floor

10:00 AM – 11:00 AM

Thought Leader Session: Courageous Leadership: Trauma-Informed Strategies To Build Resilient Teams

Room 212, 2nd floor

11:15 AM – 12:15 PM

Thought Leader Session: Traveling within Europe – Panel of European SYTA Members

Room 212, 2nd floor

11:15 AM – 12:15 PM

Thought Leader Session: Inclusive Journey: Advancing Training, Product Innovation, and Marketing in Travel & Tourism

Room 211, 2nd floor

12:30 PM – 2:30 PM

Governor’s Ballroom, 3rd floor

3:00 PM – 5:00 PM

Puppy Park

Sponsored by The Edge

Hall D

3:00 PM – 5:12 PM

Business Appointment Session IV

Hall D

3:30 PM – 4:00 PM

Afternoon Break (Suppliers)

Hall D

3:00 PM – 4:00 PM

Thought Leader Session: From Narrative to Numbers: Turning Your Story into Enterprise Value

Room 212, 2nd floor

3:00 PM – 4:00 PM

Thought Leader Session: From Customers to SuperFans: How to Turn Engagement into Obsession

Room 211, 2nd floor

4:15 PM – 5:15 PM

Thought Leader Session: Panel Discussion: Cultural Tours through the Eyes of Middle & High Schoolers!

Room 211, 2nd floor

4:15 PM – 5:15 PM

Thought Leader Session: Beyond The Screen: Connecting With Potential Visitors With Experiential Marketing

Room 212, 2nd floor

7:00 PM – 10:00 PM

Offsite

9:00 PM – 11:00 PM

Branson Afterglow: “Under the Stars” (ticketed event, proceeds benefit the SYTA Youth Foundation; separate registration required)

Sponsored by Explore Branson

JW Marriott – Electric Moon Skytop Lounge

Monday, August 25

8:00 AM – 9:30 AM

Women in Buses Breakfast

Sponsored by Women in Buses

Room 208/209, 2nd floor

9:00 AM – 10:30 AM

All Attendee Grab-and-Go Breakfast

Hall D Foyer

9:30 AM – 5:30 PM

Showcase Floor Open

Hall D

9:30 AM – 5:30 PM

Hall D

9:30 AM – 5:30 PM

Hall D

9:30 AM – 5:30 PM

SYTA Youth Foundation Auction

Hall D

9:30 AM – 5:30 PM

Headshot Lounge

(Photos taken 9:30 AM – 12:15 PM and 3:00 PM – 5:30 PM)

Sponsored by AFC Travel

Hall D

9:30 AM – 5:30 PM

Hall D

9:30 AM – 5:30 PM

Branson Picnic Ice Cream Booth (ice cream served 10:00 AM – 12:30 PM and 2:00 PM – 5:30 PM)

Sponsored by Explore Branson

Hall D

9:30 AM – 5:30 PM

Hall D

9:30 AM – 5:30 PM

Tech Lab

Sponsored by GroupCollect

Hall D

9:30 AM – 5:30 PM

Charging Station & Lounge

Sponsored by Richmond Region Tourism

Hall D

9:30 AM – 5:30 PM

Wellness Lounge

(Massages available 9:30 AM – 12:15 PM and 3:00 PM – 5:30 PM)

Sponsored by Visit Williamsburg

Hall D

10:00 AM – 12:00 PM

Puppy Park

Sponsored by The Edge

Hall D

10:00 AM – 12:12 PM

Business Appointment Session V

Hall D

10:00 AM – 11:00 AM

Thought Leader Session: The Power of Voice: Advancing Tourism Through Effective Advocacy

Room 211, 2nd floor

10:00 AM – 11:00 AM

Thought Leader Session: Strategic Sponsorships: Consumer Protection Refresher

Room 212, 2nd floor

11:15 AM – 12:15 PM

Thought Leader Session: How to Properly Sell Your Business

Room 211, 2nd floor

11:15 AM – 12:15 PM

Thought Leader Session: Insurance & Risk Management Hot Topics: Agreements with the Schools, Parents, Hotels and More!

Room 212, 2nd floor

12:30 PM – 2:30 PM

Best of Broadway Luncheon (All Attendees)

Sponsored by Group Sales Box Office at Broadway.com

Governor’s Ballroom, 3rd floor

3:00 PM – 5:00 PM

Puppy Park

Sponsored by The Edge

Hall D

3:00 PM – 5:12 PM

Business Appointment Session VI

Hall D

3:30 PM – 4:00 PM

Afternoon Break (Suppliers)

Hall D

6:30 PM – 9:30 PM

Closing Event (All Attendees)

Sponsored by Savannah Riverboat Cruises

Riverfront Plaza Dock

Tuesday, August 26

August 26 – 27

Hotel Tybee/Tybee Island Beach

August 26 – 29

Macon, Sandy Springs & Cartersville, GA

August 26 – 28

Atlanta, GA

August 26-27

SYTA Board of Directors Meeting

Hotel Tybee

Attendee Departures