From Expectations to Action: How Associations Are Driving Industry Change

Tourism Cares’ 2026 North American Meaningful Travel Summit Panel Discussion

Travel is changing. And expectations around sustainability, community impact, and accountability are only growing.

At this year’s North American Meaningful Travel Summit, association leaders from the United States Tour Operators Association, SYTA: Student & Youth Travel Association, ASTA – American Society of Travel Advisors, National Tour Association, and Destinations International will come together to discuss how our industry can move from intention to action.

Hear from: SYTA CEO Carylann Assante, CAE, Terry Dale, Zane Kerby, Catherine Prather, CTP, and Don Welsh as they share how associations are helping guide the industry toward more responsible, community-centered travel and why coordinated leadership matters more than ever.

Learn more on the Summit agenda page.