Tourism Cares’ 2026 North American Meaningful Travel Summit

Build the knowledge, relationships, and perspective needed to lead on sustainability in today’s travel industry. This three-day Summit is designed for travel professionals seeking practical ways to integrate sustainability, community impact, and resilience into their business models, products, and partnerships.

Through focused education, peer exchange, and hands-on learning, attendees will explore how meaningful travel is being applied across destinations and organizations, and how those approaches translate into stronger performance, credibility, and long-term value. The Summit brings together industry leaders who are committed to moving sustainability beyond intention and into implementation.

Hosted in Asheville, North Carolina, the 2026 North American Meaningful Travel Summit uses the destination as a living case study. Asheville’s commitment to environmental responsibility, social impact, and recovery following Hurricane Helene offers timely insights into how tourism can support communities while remaining commercially viable. From engaging with local enterprises to experiencing trade-ready impact in action, the learning is designed to inform and strengthen your work — wherever you sit in the industry.