News

5 Things You Might Not Know About SYTA

As the newest SYTA President, I thought it would be fun share a few facts about how SYTA came to be. Here are five things you might not know about SYTA: SYTA has had a strong leadership foundation, with just three executive directors, since inception: Michael Palmer, Claudia Mansfield-Sutton and Carylann Assante. SYTA was formed […]

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Allied Response to NPS Fees

In a letter sent to Secretary Ryan Zinke, SYTA and Allied Associations have responded to the National Park Service proposal to raise fees. SYTA members are encouraged to share this letter with their teams.

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3 Ways to Get Noticed with Your Social Ads

How many of you zoom through the ads on TV? Are you as shocked as I am by the number of magazine pages dedicated to ads? Yet research finds that social ads have an immense impact. Why is that? Tailored and Targeted Social ads are more effective than traditional ads at driving clicks, conversions and […]

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SYTA Youth Foundation Board of Trustees Gather In Philadelphia, Pennsylvania

In mid-October, the SYTA Youth Foundation Board of Trustees met in Philadelphia, Pennsylvania. At the meeting, we focused on upcoming fundraising objectives to kick off our new appeal for funds. Our goal this year: Reach out to new patrons within SYTA and outside of our SYTA community. If you have suggestions for new companies we […]

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Merlin Entertainments moves forward with LEGOLAND® New York

At a ceremony accompanied by more than 30,000 LEGO bricks dumped onto the stage by construction vehicles and 1,500 balloons cascaded from the ceiling—to the delight of local school children in attendance—Merlin Entertainments Chief Executive Officer Nick Varney officially announced that LEGOLAND® New York, scheduled to open in 2020, is being built in Goshen. “We […]

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