SYTAResearch: Business Barometer

Research: Business Barometer

The Definitive Source for Up-to-Date Data and Information on the Student Group Travel Industry

The Student Travel Business Barometer 2024 Survey is here! This is the only global market measurement tool dedicated to student tour operators, measuring in-country and out-of-country student group travel trends.

Your participation is critical to SYTA’s success as the leader in student group travel. Over 134 student tour operators spanning 20 countries completed the 2023 survey. SYTA Members received the in-depth study and access to important data for their business. As an organization, SYTA received global recognition and the opportunity to present the value of student group travel worldwide. To access the Business Barometer 2023, visit https://syta.org/student-travel-research/.

The survey is available online with a word version here that you can use to collect the information. You also have the option to upload your reports. This year we added a section on proposals sent and confirmed for 2025 and 2026.

The survey will take no more than 15 minutes of your time and you have the option to save your data if you do not complete it at one time. Please complete the survey by January 24, 2025.

Data Privacy
This research is conducted in compliance with the ICC/ESOMAR International Code. BONARD, a UNWTO Affiliate Member, has implemented safeguards to ensure your data will be handled as strictly confidential. Individual responses will not, under any circumstances, be shared with any third party, including SYTA. Data will only be reported as aggregate. If you need assistance, please contact Ivana Slobodnikova, Senior Research Manager at BONARD, ivana.slobodnikova@bonard.com. Thanking you in advance for your partnership,

Carylann Assante, CAE
Chief Executive Officer
SYTA and the SYTA Youth Foundation

Student Travel Business Barometer 2024 Survey

2023 Student Travel Business Barometer

Click here to view.

Disclaimer: Please note that this report is covered by copyright. Redistribution, modification, publicity and commercial use of the report or any parts of it is not allowed without BONARD’s prior written consent. Please get in touch with us at data@bonard.com for more information or to obtain such consent.

	Student Travel Business Barometer Executive Summary The 4th annual edition of the Student Travel Business Barometer, the only annual quantitative data resource of its kind for domestic and international student group travel includes trend data for previous years and provides forecast data on the coming year. The Business Barometer also provides an analysis of trends and industry growth from 2019 through 2022. SYTA members will receive priority access to the full Business Barometer by email. If you did not receive the link to the full report, please contact info@syta.org. Join SYTA today and receive access to this important research. The executive summary is available to the student travel industry. Click here to view.
	Student & Youth Travel Digest (SYTD) Overview SYTA’s landmark study was designed to cover the broad range of the student travel industry and balances today’ needs with future-focused programs designed to help student travel providers. Click here.
	SYTD Social Impact At-a-Glance A Summary of the social impact results to the Student & Youth Travel Digest . Click here.
	SYTD Social Impact Report (Part 1) An indepth look at the social impact student travel has on young people. Click here.
	SYTD Teacher Overview This report introduces an analysis of U.S. student group travel as organized and led by teachers. The research not only identifies travel specifics, but also quantifies the roles of different actors (teachers, group leaders, parents, students, tour operators, etc.) in organizing school trips. Click here.
	SYTD International Overview This report delivers comprehensive insight into inbound student group travel to the U.S. and aims to delve into its distinctive characteristics, which often vary considerably from domestic tour specifics. Click here.
	SYTD U.S. Tour Operators Overview This report, which presents inputs from U.S. tour operators, concludes the first edition of the Student & Youth Travel Digest. The previous issues analyzed student group travel and its characteristics, as reported by U.S. teachers and international tour operators. Click here.
	SYTA Research Digest A quarterly newsletter aimed at educating stakeholders on new and emerging research related to the student travel industry. Click here.
	Top Destinations Seeking a great student travel destination? Annually, Teach & Travel shares with educators the Top 10 Student Travel Destinations in the United States, North America, and Internationally. See who made the list this year! Click here.
	Youth Education Travel SYTA, the premier association of businesses dedicated to providing life enhancing travel experiences to students and young people, endorses all local, national and international efforts to improve the quality of student travel. Click here.