Monday Sessions
Friday | Saturday | Sunday | Monday
Monday, August 12, 2019
8:00am-9:00am, Sheraton, Birmingham Ballroom
General Session “Speaker to Be Announced”
Sponsored by Ripley’s Entertainment
9:30am-10:30am, BJCC East Meeting Room
Technological Applications to Address Safety and Security Gaps During Tour Events
The session will provide attendees with the latest technology platforms designed to bring effective security solutions to a real-time, location-based format.
Components of the session include:
- Security gaps in the tour industry
- Availability of Apps to supplement onsite security
- Review of technology options
- New technology advantages to address todays needs
Speaker: Robert (Bob) Aromando, Chief Operations Officer, The K Street Group
10:45am-12:00pm, BJCC East Meeting Room
How to In-House your Company’s SEO
There’s a lot of confusing misinformation floating around the Internet when it comes to search engine optimization. Do keywords still matter? What’s a rich snippet? Why set up Google Webmaster Tools? Should I trust this nice prince from Nigeria looking to help me generate backlinks? We’ve all read the same blog articles and attended the standard search engine optimization seminar. This is something different. We’re going to debunk the myths and give you actual strategies that you can put to work immediately.
Key Takeaways:
- How to measure organic traffic, competitors’ rank, and opportunities for growth.
- Framework for a content marketing strategy that can improve search rank
Speaker: Peter Ross, CEO, 829 Studios
3:15pm-4:15pm, BJCC East Meeting Room
How to Measure the ROI of your Marketing Strategies
There are myriad different ways to market your business and all of them require time and money. In this session, we will review data from dozens of mid-sized companies to determine where exactly you should be focusing your resources. Using these successful businesses as our guide, we’ll analyze their approach to marketing online and identify a few of the most effective marketing strategies. Perhaps most importantly, we’ll have this discussion within the context of a marketing plan so you’ll be able to take home a comprehensive framework for use with your business.
Key Takeaways:
- A framework you can use to evaluate traditional and digital marketing
- Metrics to track and analyze the success of your business’ performance
- Marketing strategies with the best ROI
Speaker: Peter Ross, CEO, 829 Studios
