Sunday Sessions - SYTA AC 2019
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Sunday Sessions

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Sunday, August 11, 2019


8:00am-8:45am, BJCC East Meeting Room

Orientation Session: CSTO Standards and Assessment (Repeat Session)

This session provides a practical guide to the new Certified Student Travel Organization Certification program for student tour operators.  The session includes overview of the application process, approved standards and annual assessment process.   The session is offered repeated so that all tour operators may attend.

Speakers: Michael Bowers, Travel Safety Solutions, LLC
Bill Caldwell, Lisa Curtin, Caldwell & Associates


10:00am-11:00am, BJCC East Meeting Room

Transforming Students into Global Citizens with Super Travel Safety Skills

An Introduction to Travel Heroes Safety Training by Depart Smart

Depart Smart is an award-winning, online travel safety platform designed to teach travelers how to advocate for themselves to avoid risks and get home safely. The program contains practical skill building and tools to help travelers of all ages prepare for global travels.   Through global speaking engagements, Sheryl Hill advocates for the life saving power of safe travel habits. In particular, she is passionate about how standardized travel safety transforms students into global citizens with super skills so they can be their own heroes wherever they travel.

Speaker: Sheryl Hill, Founder and Executive Director Depart Smart


11:15am-12:15pm, BJCC East Meeting Room

Facebook Advertising Class

Delve into advanced savvy practices to grow your fan base and social influence. We’ll focus on ways to fine tune your audiences and assets while growing your lead generating capacity.

Your core competencies will include:

  • Eliminating Analysis-Paralysis
  • Elevating ad strategies
  • Using unique content to offer added-value

When you decide to leverage your Facebook advertising efforts and get serious about marketing, this is the session for you. A comprehensive worksheet will be provided.

Speaker: Catherine J. Heeg, President, Customized Management Solutions


3:00pm-4:00pm, BJCC East Meeting Room

Automate, Delegate, Replicate- how to be more efficient in your job

What is the 80/20 rule and how can Tourism pros like you benefit!

The 80/20 rule is a principle that seems counterintuitive- work less and be more productive. But it works! In this session Sally will show how this principle can be used in the tourism industry and how you can implement it with your clients, your staff, and yourself. This session will have you making changes in how you work before you even leave SYTA!

Speaker: Sally Davis Berry, Owner, Bristol Creek Tourism Consulting


4:15pm-5:15pm, BJCC East Meeting Room

Building a Data-Driven Marketing Plan

The right data will allow you to make strategic decisions that help your student-centric tour and travel marketing efforts become more successful. Nearly 90 percent of marketers feel that data is their organization’s most underused asset. How do you incorporate data-driven marketing into your business and start reaping the benefits? MCH Strategic Data will illustrate 5 steps you can take to ensure you’re using data to effectively drive your marketing strategy.

Speakers: Angela Ridpath, Vice President of Marketing, MCH Data
Tracey Cochran, Senior Relationship Manager



SYTA Strategic Partners