Share This

Disney Announces New Imagination Campus

June 15, 2021

Disney is reimagining its educational experiences with the new Disney Imagination Campus, harnessing beloved franchises to inspire and motivate students.

Debuting at both Walt Disney World Resort and Disneyland Resort, the campus will involve a collection of interactive workshops, performances and special events touching on a variety of subjects, including performing arts, technology, science, humanities and leadership.

“Our Walt Disney Imagineering partners are renowned for blue sky thinking, masterful storytelling, and creative problem-solving,” said Maryann Smith, vice president of sales, services & events at Disney Destinations. “We’ve taken these key skills and worked with Walt Disney Imagineering, Disney Live Entertainment and other Disney thought leaders to create new educational experiences to challenge students to use their imagination, all within our real-world learning laboratories and performance venues across our theme parks.”

The new curriculum, launching January 2022, will also work with education platform Kahoot! to integrate interactive elements into select Disney Imagination Campuses. Kahoot! helps students learn through play with live games, study tools and challenges. The company has developed interactive, self-guided challenges that will test students’ comprehension and retention of key learning objectives in a fun way.

Disney also collaborated with teachers to develop this “uniquely Disney” curriculum with a hands-on approach.

The curriculum is based on four educational pillars. They are:

  • Performing Arts – Students will engage in workshops taught by world-class Disney entertainment professionals and perform on Disney stages for audiences from around the world.
  • Art & Humanities – Students will discover the role that artists play in theme park design through the exploration of artistic media and storytelling.
  • Science & Technology – Students will explore how science and technology applies to every element of the theme park experience and is used to create Disney magic for guests.
  • Leadership & Innovation – Students will engage in hands-on learning that challenges their creative problem-solving and communication skills based on the real-world business experiences of Disney leaders.

Carylann Assante, Chief Executive Officer of The Student & Youth Travel Association (SYTA) and the SYTA Youth Foundation said, “No matter what workshop a student participates in, the Disney Imagination Campus will inspire creativity, promote exploration, expand thinking and leave a lasting impression!”

For more information before the January 2022 launch, visit

Photo courtesy of Steven Diaz.