How to Get Savvy with Social Ads

Do you get tired of scrolling through your social feeds and only seeing ads that shout, “save money” or ads that beseech you to “buy now”? What if your own ads could stand out by not saying any of those oh-so-common come-ons? Let’s tune into ad types that boost your brand without sounding ‘sales-ey.’

Brand & Awareness
Let’s say you want to market an upcoming group tour. While your fans and clients may have traveled with you on a group tour in the past, they may not know that you’re now doing a different style of tour or traveling to a different destination. They’re just not aware of your new slant on group tours. You need to build your brand awareness and get people thinking of you in a different way. The easy way to do this is to select “build awareness” in the ad objective.

Let’s dive a bit deeper to see how to actually accomplish your goals with some unique tactics.

• Use video ads to help people better understand your new tour. Drive viewers to your website or blog for more information by adding a call to action button, strong headline and ad text to build buzz.
• Not sure which headline or text is going to work with your audience? Set up a Dynamic Ad and let Facebook mix and match to find the combination that works best with your audience to build awareness.
• Set up your pixel for retargeting results and to increase your brand awareness.

Successful marketers understand that building brand awareness is an essential part of a marketing strategy. Ads focused on identifying yourself as a brand are a great tool for generating buzz without coming across as aggressively sales motivated.

How are you showcasing your brand with social ads?

Catherine Heeg, International speaker & trainer, focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.