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Is Video Valuable?

July 27, 2020

Did you know? 72% of people prefer to learn about a company via video rather than text. Also, 93% of marketers say they’ve landed a new customer thanks to a video on social media.

Stagnant Strategy

Is your video strategy from the era when video cameras were as big as a bread box? If so, you don’t need video now—you need a new video strategy.

Viewer interests and expectations change on a dime and keeping up with current trends in storytelling, animation—as well as cheeky humor—are as important as the tech involved in video creation. Here are some tips to build your strategy.

If you ace each and every video you shoot, you can stop reading now! If you’re still reading, be prepared for some sassy and hopefully sane video tech tips to get you on the right track again.

Live Broadcast Fears

Do you avoid going live on your favorite social platform? Scared of the tech? Worried about words?

We all know how valuable video is in the world of travel and tourism for raising brand awareness, capturing the attention of potential clients and inspiring visitors. For many people, creating video is at the forefront of their strategic plans and social wish lists.

However, if your microphone is from the ‘90s or are working with less than succinct talking points, read these tech and content tips to elevate your video production. If the thought of shooting video makes your knees go weak and your mouth go dry, no worries. Here is my secret:


When you start including video in your social strategy, you’ll be amazed by the results they can generate! Go ahead and start the camera rolling today.

Catherine HeegWritten by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at and socially.