sustainable travel

It’s no secret that travelers are becoming increasingly environmentally conscious in their daily lives and while on the road. They want their travel experiences to not only be fun and memorable, but meaningful and authentic, as well. More than ever, travelers are concerned about the lasting impact made on the destinations they visit.

It’s an attribute most commonly ascribed to millennials: the desire to live life with purpose and incorporate meaningful activity in work and play. But a study conducted by Phocuswright and the industry nonprofit Tourism Cares two years ago suggests that it’s not generation-specific; regardless of age, a significant segment of the population wants evidence of […]